- PROJECT WITH TRANSSION HOLDING:
At Transsion Holding, my role focused on innovation, planning, and execution to enhance product launches and brand visibility for Techno Mobiles & itel Mobiles. I played a key role in designing and implementing creative marketing strategies that strengthened brand positioning and consumer engagement.
Key contributions included:
- Product Launch Planning with innovative promotional activities.
- Designing Branded Merchandise or events, showroom openings, and front shop activations.
- Designing innovative POSM material for brand recall.
- Creating Eye-Catching Product Demo Mockups & Display Counters to attract customers.
- Understanding Consumer Behaviour in cluster markets to implement strategic marketing ideas.
- Supporting the PAN India Sales & Marketing Teams in boosting brand and product awareness.
By blending innovation with strategic execution, I helped maximize brand impact and drive higher engagement and sales across key markets.