Praveen Rannaot
“With years of experience across diverse industries and a strong focus on detail and excellence, I strive to deliver measurable results that make a lasting impact. My passion for colorful paintings and music composition drives my creativity, bringing energy and fresh ideas to every campaign. I aspire to lead as a MARCOM Head, crafting innovative and impactful strategies to grow brands both offline and online.”
About
My career has been a journey through various marketing roles, combining both traditional (BTL, ATL, TTL) and digital (AdTech, MarTech) strategies to create strong and successful campaigns. I have experience leading teams and developing marketing communications to enhance brand, product, and service awareness while effectively connecting with the right audience. I use the 4C framework to build effective communication: Conveying values, Maintaining consistent communication, Customizing communication, and Building strong connections. Additionally, I follow the 3W framework to understand the audience: Who can help achieve goals, What their needs and motivations are, and Why they would engage with the brand. Before positioning a brand, it is crucial to understand the Values, Passions, Strengths, and Goals to create a clear and compelling marketing communications. The STP framework helps in Segmentation, Targeting, and Positioning, while the 4P framework—Product, Price, Place, and Promotion—guides the development of result-oriented marketing strategies. I focus on innovation, strategic planning, and continuous learning to ensure every marketing effort delivers real results and drives brand growth
Key Skills in Offline Marketing
Proven track record in executing on-ground campaigns, brand activations, and retail strategies that connect directly with consumers and enhance brand presence.
01
BTL & ATL Campaign Execution
Hands-on experience in organizing roadshows, trade fairs, Activations, and retail branding campaigns.
02
Event Management & Brand Activations
Planning and execution of high-impact events and product launches.
03
Vendor Management & Coordination
Selecting and managing vendors for printing, merchandising, POSM deployment, and execution.
04
POSM & Visual Merchandising
Designing and deploying POS materials for brand recall and experience outlets.
05
Retail Engagement Strategies
Rollout of COCO, FOFO, and MBO store branding, including exclusive store promotions.
06
Budget Allocation & Campaign Planning
Developing annual and quarterly marketing activity calendars with precise budgeting.
07
Trade Marketing & Partner Branding
Promoting brand visibility at retail touchpoints.
01
Digital Campaign Management
SEO, SEM, SMM, and SMO strategies for brand awareness and lead generation.
02
Social Media Strategy & Execution
Platform-specific planning for content, engagement, and paid advertising.
03
Content Creation & Calendar Planning
Development of creative content aligned with buyer personas and product USPs.
04
Web Analytics & Performance Tracking
Use of tools like Google Analytics and dashboards to track, optimize, and report KPIs.
05
Marketing Technology (MarTech/AdTech)
Experience with HubSpot, SEMrush, Meta Ads, and Google Ads.
06
Creative Communication
Proficiency in Photoshop, CorelDRAW, Canva, and AI-based tools for visual storytelling.
07
Website Management
Ongoing content updates, SEO optimization, and performance monitoring.
Key Skills in Online Marketing
Proven track record in executing on-ground campaigns, brand activations, and retail strategies that connect directly with consumers and enhance brand presence.
Achievements
Over the years, I have led and executed numerous high-impact marketing initiatives across diverse industries and geographies. This section showcases a timeline of key professional milestones, including award-winning campaigns, innovative marketing strategies, and
breakthrough brand-building efforts. From launching industry-first narratives to executing guerrilla activations and achieving national recognition, each milestone reflects a commitment to creativity, strategy, and measurable business impact.
