- PROJECT WITH HCL:
During my time at HCL, I led the back-to-back launches of Nokia Microsoft Lumia mobile phones across key North Region markets, making them a major success. By introducing unique, innovative, and creative launch strategies, we generated strong market hype and increased brand visibility.
This success was driven by a well-planned marketing approach, including:
- Sales Promoter Training to enhance product knowledge and boost conversions.
- Front Shop Activities at retail outlets to improve visibility and customer pull.
- Development of eye catching POSM and installation at retail for optimum visibility.
- Events & Promotions to engage customers and build excitement.
- ATL & BTL Marketing for maximum reach and impact.
- Vendor Coordination to ensure seamless campaign execution.
- Consistent Branding at Nokia Experience Outlets to strengthen brand presence.
- Showroom Openings & Product Launches to attract customers and media attention.
With this strategic execution, the Lumia series gained strong traction in the market, driving higher sales and brand recognition across the region.