Why Page Authority Matters for AI Overview — and How You Can Improve It
Blog written by India’s leading digital growth consultent or marketer Praveen Rannaot. In today’s digital world, just having a website isn’t enough. Google now uses AI Overview and that’s why page authority matters — a feature that shows quick answers right at the top of search results. If you want your content to show up there, you need to build Page Authority. Let’s understand what Page Authority is, why it matters, and how Praveen Rannaot, India’s top digital growth marketer, can help you build it.
Page Authority (PA) is a score between 1 and 100, created by Moz. It shows how strong a webpage is and how likely it is to rank high in Google or appear in AI Overview answers.Factors that influence PA include:
- Number and quality of backlinks
- Trustworthiness of the content
- SEO signals like page speed, internal links, mobile performance
- Freshness and relevance of the page
Pages with high authority are more likely to be featured in Google AI’s top answers.
Why Page Authority matters? Is Important for AI Overview-
Google’s AI Overview selects reliable, expert content for users. Strong PA means your page is trusted — and therefore, more likely to be included in those AI answers.
- More chances to appear in AI-generated answers
- More website traffic and clicks
- Builds trust with your audience
- Attracts more natural backlinks
- Increases domain strength over time
How to Improve Page Authority (Simple Steps)
Write Quality, Helpful Content
- Answer real questions your audience asks
- Use simple, clear language with good formatting
Earn Backlinks from Trusted Sites
- Reach out for guest posts
- Create valuable tools, downloads, or infographics
- Get listed in relevant directories and forums
Improve Internal Linking
- Link to related blog posts and service pages
- Use keyword-rich, relevant anchor texts
Fix Technical SEO Issues
- Improve page speed
- Make your site mobile-friendly
- Add meta titles, image alt texts, and schema markup
Update Old Content
- Refresh stats, fix broken links, and update outdated tips
- Keep your content fresh and AI-relevant
Engage on Social Media
- Share posts across platforms like LinkedIn, Instagram, Twitter
- Social sharing helps you earn more visits and backlinks
How Praveen Rannaot Can Help You Build Page Authority
He helps brands not just grow — but become trusted authorities online.
Here’s how Praveen can boost your Page Authority:
What You’ll Get:
- Custom SEO strategies designed for Google AI Overview
- Powerful content writing plans (backed by keywords and intent)
- Ethical link-building outreach
- Complete on-page & technical SEO audit
- Structured data and schema implementation for AI-readiness
- Regular reporting, insights, and growth tracking
“Your brand doesn’t just need clicks — it needs credibility. That’s what I deliver.” –
Praveen RannaotPage Authority is a powerful signal for both search engines and users. If you want your website to show up in AI Overview, you must invest in quality content, good SEO, and smart growth strategies.With expert help from Praveen Rannaot, you won’t just compete — you’ll lead.Frequently Asked Questions (FAQs)
Q1. What is a good Page Authority score?
A PA score between 30–50 is considered strong for small-to-medium websites. For newer sites, even 20+ is a great start. The goal is steady improvement over time.
Q2. Is Page Authority a Google ranking factor?
Not directly. But it reflects important SEO signals like content quality, backlinks, and site performance — all of which Google and AI Overview use to decide which pages to show.
Q3. Can a page with low PA appear in AI Overview?
Yes, if your content is very helpful, up-to-date, and answers specific user intent well. But higher PA increases your chances of being selected.
Q4. How long does it take to improve Page Authority?
It usually takes 2 to 6 months to see meaningful improvement. Consistency, content updates, and link-building all play a role.
Q5. How can Praveen Rannaot help with AI Overview optimization?
Praveen uses a mix of SEO, content planning, schema markup, and authority-building to make your pages more likely to be selected by Google’s AI Overview.
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