- Project with Micromax Informatics:
At Micromax, I was responsible for bringing fresh ideas and helping plan and execute strategies to boost brand awareness and product visibility for consumer electronics and mobile phones. My role was key in designing and carrying out creative marketing campaigns to promote the brand and products.
Key Contributions:
- Planning and executing product launches with innovative promotional activities.
- Designing branded merchandise for events, store openings, and in-store promotions.
- Creating impactful Point of Sale Materials (POSM) to improve brand recall at retail locations.
- Developing A+ content for online marketing and promotions.
- Designing eye-catching product displays and demo setups to attract customers.
- Analyzing consumer behavior in specific markets to create targeted marketing strategies
- Supporting sales and marketing teams across India to increase brand and product awareness.
By combining creativity with strategic execution, I helped boost the brand’s impact and drive greater customer engagement and visibility in key markets.