- Projects with Shaktiman –
At Shaktiman, I lead the MARCOM 360, driving fresh, impactful ideas to enhance brand awareness and product visibility for the Shaktiman brand, particularly in rural markets across India. My role focuses on creating and executing innovative marketing campaigns that effectively promote our brand, products, and services.
Key contributions included:
- Planning and executing product launches with creative promotional strategies.
- Designing branded merchandise for events, store openings, and retail promotions.
- Creating SEO and SMO strategies to increase online brand presence and product awareness.
- Overseeing website development and regular content updates to keep the brand engaging online.
- Creating dynamic video and static content for online marketing, social media, and promotions.
- Designing attention-grabbing product displays and demo setups to engage customers.
- Conducting market research to understand consumer behaviour in target areas and developing tailored marketing strategies offline and online.
- Collaborating with industry KOLs/Influencers nationwide to increase brand and product recognition.
By combining creativity with strategic planning, I helped elevate the Shaktiman brand, driving customer engagement in rural markets to enhance the brand and product awareness in key areas to boost the sales.
Key Projects I Executed
Created an industry-first innovative corporate video, a corporate jingle, and a TV commercial that perfectly aligned with the brand’s vision.
Planned and successfully organized the International Annual Dealer Meet for 1,000+ participants. The business presentation was themed around the Olympic Games, bringing the same energy and passion that athletes have for the event. To highlight the issue of duplicate products in the market, we invited the popular twins Chinki & Minki, emphasizing that “every orange color is not Shaktiman.” The event was highly engaging, featuring interactive activities, recognitions, award ceremonies, and a well-planned sightseeing experience for all guests.
We proudly participated in the ITOTY Industry Awards 2024 and emerged as winners of four prestigious titles: Manufacturer of the Year, Best CSR, Post Harvest Solution, and Smart Farm Machinery of the Year. This remarkable achievement wouldn’t have been possible without the unwavering support and trust of our incredible farmers and valued stakeholders.
The Indian Tractor of the Year (ITOTY) Awards, initiated by Tractor Junction, honor innovation, excellence, and impact in India’s farm machinery sector, recognizing outstanding brands, technology, and contributions annually.
Led the launch of new brand Shakti Garima—from logo and TVC to brand messaging and product creatives—all designed to connect with our audience and solve their key problems.