IMC By Praveen Rannaot (www.praveenmarketer.in)
How We Launched a Brand from Scratch – A Story of Strategy, Simplicity, and Subliminal Impact By Praveen Rannaot (www.praveenmarketer.in) When we launched a brand from scratch, we weren’t just entering a market—we were entering people’s lives. It wasn’t about pushing a product. It was about planting a feeling. And that’s where Integrated Marketing Communication (IMC) came in. In this blog, I, Praveen Rannaot, will walk you through the exact steps we followed to launch a brand—step by step—just as we lived it. I’ve included a Q&A at the end, plus a real look at how we used subliminal messaging and metaphorical marketing to win hearts. Let’s get into it. Step 1: Discovering the Soul of the Brand Before writing a tagline or picking a logo, I asked a very honest question: “What do we stand for?” Just like a tree draws strength from its roots, our brand needed to grow from purpose, not just product. We wanted to speak to real emotions, not market segments. That was our foundation to launch a brand from scratch. We used #brandstrategy and #positioning as early guiding lights. We didn’t say, “Buy our eco-product.”We said, “What you use says who you are.” That’s not a pitch—it’s a mirror. – Praveen Rannaot (www.praveenmarketer.in) Step 2: Listen Before You Speak We didn’t guess what our customers wanted—we listened. We sat in cafes, joined online forums, and even read Amazon reviews from similar categories. We weren’t looking for features. We were hunting for feelings to launch a brand from scratch. That’s how we discovered that people didn’t want just sustainable goods.They wanted to feel responsible—without feeling judged. This stage shaped our messaging, tone, and even product design. #customerinsight | #audienceresearch | #humanmarketing Step 3: Craft One Message in Many Voices An essential part of #IMCstrategy is this: every channel should say the same thing, but in a way that fits its environment. I asked myself:“If this brand was a person, how would it sound?” We landed on a voice that was: Hopeful Down-to-earth Quietly confident For example: Instead of “Tough build quality,”we said, “Strong like mountain roots—steady, unseen, unshakable.” That metaphor created a feeling. And feelings stick longer than facts. – Praveen Rannaot (www.praveenmarketer.in) Step 4: Pick Your Channels Wisely We didn’t try to be everywhere. We focused on where we could create genuine connections. Here’s how we built our IMC layer-by-layer: Owned Media: Website, blogs, emails, and packaging told the same story. Paid Media: Google ads, micro-influencers, and subliminal outdoor ads. Earned Media: User-generated stories, referrals, and social buzz. One of our billboards had no headline—just a visual and a whisper:“Change begins with a choice.” It sparked curiosity. People googled us. That’s the magic of subliminal advertising—it invites, not insists. #digitalmarketingtips | #mediachannelmix | #contentstrategy Step 5: Launch Soft, Listen Loud We didn’t go viral. We went intentional. Our brand launch was a story—a 2-minute film about one woman, one product, and one decision that brought change. It wasn’t shot in a studio. It was raw and real. It wasn’t marketing.It was meaning. We shared it with 100 people.Those 100 shared it with thousands. #storytellingmarketing | #brandlaunch | #emotionalmarketing Step 6: Measure the Meaning, Not Just the Metrics Yes, we tracked clicks, visits, and conversions. But more importantly, we tracked: What people said about us How they described us Which stories they shared When customers started saying, “Your brand feels personal,”we knew we were on the right track. Data showed us what worked.Emotion showed us why it worked. – Praveen Rannaot (www.praveenmarketer.in)#brandanalytics | #marketingmeasurement Layering in: Subliminal Messaging + Metaphorical Communication Our brand wasn’t loud. It was layered. Here’s how we used subliminal strategy and metaphor: Sounds: Soft background music in reels triggered calm and trust. Color Psychology: Earth tones for trust, green for growth, blue for calm. Metaphors: Words like seeds, journeys, echoes were used to shape imagination. We didn’t want people to think, “This is a good product.”We wanted them to feel, “This is the kind of brand people like me believe in.” #neuromarketing | #subliminalbranding | #symbolicmarketing Q & A with Praveen Rannaot (www.praveenmarketer.in) Q1: What if I can’t afford big media buys?Start with owned media. A powerful story on your blog can travel far when done right. Prioritize clarity over reach. Q2: How do I avoid sounding like every other brand?Use metaphors, tell stories, and speak like a person. Avoid overused jargon. Trust your tone. Q3: Can subliminal ads work for small brands?Absolutely. It’s not about budget—it’s about emotion, placement, and intention. Q4: How do I unify messaging across platforms?Write one master message. Then translate it for each channel (e.g., shorter for Instagram, deeper for email). Keep your core promise unchanged. Q5: What if my message isn’t resonating?Go back to your audience. Listen again. Tweak how you say it—not why you say it. Final Words from Praveen Rannaot (www.praveenmarketer.in) Launching a brand isn’t a campaign—it’s a conversation. IMC is about telling one story, across many places, with a consistent heart and voice. When you combine that with metaphor, story, and a touch of subliminal magic, your brand doesn’t just get noticed. It gets remembered. Stay kind. Stay real. And let your brand speak where it matters most—in the mind and heart of the customer. Visit my rest blogs: Analytics, Authority, Praveen Marketer #IMCstrategy | #MarketingWithMeaning | #SubliminalBranding | #PraveenRannaot | #DigitalStorytelling | #LaunchWithPurpose | #BrandBuildingJourney | #EmotionalMarketing | #IntegratedMarketing | #MarketingConsultantIndia