- PROJECT WITH Videocon
While working at Videocon, I successfully launched the DDB LED TV in key North Region markets, making it a big success. This launch was supported by a strong marketing plan to reach more customers and increase sales.
Key activities included:
- Training for Sales Promoters to improve product knowledge and boost sales.
- Branding at Retail Outlets to increase visibility and customer trust.
- Development of eye catching POSM and installation at retail.
- Events and Promotions to attract customers and create excitement.
- ATL & BTL Marketing to reach a wider audience effectively.
- Vendor Coordination to ensure smooth execution of marketing campaigns.
- Consistent Branding at Digi-World to maintain a strong brand image.
- Training for Sales Promoters to bring more customers and media attention.
This well-planned approach helped grow the brand’s presence and increase sales across the region.